How to Compose a Job Posting
A well-composed job posting is the first touch point between your company and potential candidates. It is your first chance to show off your company’s values and culture. A well-written job ad can draw attention to the position and your business and result in higher quality applications and more interviews.
Apart from describing the position and listing the skills and qualifications, as well as certifications, education or experience and the qualifications you would like to have, a good job description should include information about your hiring process from beginning to the end. This will ensure that you and the applicant are on the same page with regards to what to expect. This can also prevent candidate ghosting and drop-off and ensure a more fair, efficient hiring process for everyone involved.
Make sure to use a clear, concise language that is easy to read for all types of audiences. Avoid jargon and cliches which can be confusing or even repel potential candidates. Make use of job ads to promote your diversity initiatives. Make sure the language used is not excluding any person.
Don’t not forget to mention the most important advantages and perks in your job descriptions. If your company offers free lunches, an awesome office with a view, or allows flexible work hours It’s worth mentioning these in your job descriptions as they may swing a candidate’s favour over the competition. It’s also beneficial to include any volunteer opportunities or involvement in the community that your company takes part in since this is something many prospective employees look for when deciding which business to join.